There are several ways to approach the measurement of value. If your center is directly responsible for selling the company's products or services, or generating sales leads, you'll want to track and compute the revenues and profits generated by those sales. If your center provides pre- or post-sales support, consider surveying your customers to determine their level of satisfaction and loyalty (willingness to recommend your company to others and/or willingness to continue to do business with your company) as a result of the services you provided. This information can be converted into financial data using the average lifetime value of your customers. If the purpose of your center is to provide internal support to other areas of the organization, consider measuring the impact your organization has on the level of quality and/or productivity of the areas you support. Convert this data to the bottom line impact resulting from reductions in materials and/or manpower.