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Can one agent handle all three? That depends on the communication skills you evaluated your agents on prior to hiring them
and/or any additional training you have provided them since. Verbal and written communication skills are two distinct
competencies and being well-versed in one doesn't necessarily guarantee success in the other. If you evaluated your
prospective employees in both areas prior to hiring them, review these initial hiring records to determine your staff's
level of proficiency. If your screening and hiring policies evaluated only one element, now's the time to step back and
evaluate your expectations and needs. You can begin the evaluation process by updating your job description and aligning
the appropriate competencies and processes to ensure optimal results. Remember, you are changing your expectations of
the agents already working with you and you will need to develop a transition plan for agents that don't want to handle
multiple access channels. Our studies show that some agents preferred the "real time" component and pace of a phone call
versus the delayed communication of e-mail. Not only is skill a factor, but also managers should take preferences into
consideration. With targeted training and the right tools (e.g., e-mail templates for commonly asked questions, a
knowledge database, transaction monitoring, contact routing), the majority of your agents should be able to support
all functions. Whether this is the most efficient means of resource allocation for your contact center is another
question altogether!
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